Report on Guest Lecture on E-Commerce Domain
A guest lecture on the topic “E-Commerce Domain” was organized on 20 May 2026 for the students to enhance their understanding of modern digital business practices and online commercial activities. The session was conducted by Dr. Kanchan Sandhu, Professor at Punjab Agricultural University (PAU), Ludhiana.
The lecture commenced with a warm welcome of the guest speaker by the faculty members and students. Dr. Kanchan Sandhu shared her valuable insights and extensive knowledge regarding the rapidly growing field of e-commerce and its significance in today’s digital economy.
During the session, Dr. Sandhu explained the fundamentals of e-commerce, including various business models such as Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), and Consumer-to-Business (C2B). She highlighted the importance of online marketplaces, digital payment systems, logistics management, and customer relationship management in successful e-commerce operations.
The speaker also discussed emerging trends in the e-commerce sector, including mobile commerce, artificial intelligence, digital marketing strategies, and the role of social media platforms in online business growth. Real-life examples and case studies were presented to help students understand practical applications of e-commerce concepts.
Students actively participated in the interactive session and asked questions related to online business opportunities, challenges faced by e-commerce companies, cybersecurity concerns, and future career prospects in the field. Dr. Sandhu addressed all queries enthusiastically and motivated students to explore innovative business ideas using digital platforms.
The lecture proved to be highly informative and beneficial for the students. It enhanced their awareness about technological advancements and opportunities in the e-commerce domain. The session concluded with a vote of thanks delivered to the guest speaker for her valuable contribution and guidance.
Overall, the guest lecture was a successful and enriching learning experience for all participants.