On October 22, 2024, the e-commerce executive trainees from Don Bosco Tech-Karunapuram embarked on an enlightening field visit to Kandakatla Glass and Plywoods, a leading manufacturer and seller known for its premium products across both physical and online markets. This visit was designed to immerse the trainees in the dynamic intersection of traditional manufacturing and the evolving e-commerce landscape, offering a unique glimpse into the pulse of modern business operations.

Upon arrival, the trainees were greeted by the team at Kandakatla, who shared a wealth of practical insights. The journey began with an exploration of the manufacturing processes, where the raw materials took shape into high-quality glass and plywood products. The transition from assembly lines to logistics hubs unraveled the complexities of managing supply chains, giving the visitors a deeper appreciation of the precision required in production and inventory control.

What captured the trainees' keen interest was Kandakatla’s seamless integration with e-commerce platforms. The company operates both through its own website and third-party giants like Amazon and Flipkart, showcasing how a traditional business can harness the power of digital commerce. 

The sessions delved into the intricacies of product cataloging, revealing the art of creating engaging descriptions, uploading compelling visuals, and managing product specifications across multiple platforms. The trainees observed the efficiency of the order-processing system—how every step, from receiving an online order to packaging and delivery, is fine-tuned for speed and accuracy. 

Customer Relationship Management emerged as another essential learning point. The Kandakatla team emphasized the importance of timely responses, personalized communication, and swift handling of returns and complaints. The discussion was enriched with real-world anecdotes, painting a vivid picture of how meaningful customer engagement can foster trust and loyalty.

The trainees were also introduced to the marketing strategies driving Kandakatla’s online success. Through practical examples, they learned about SEO, pay-per-click advertising, and the impact of targeted seasonal campaigns. The strategies demonstrated how even a manufacturing business can thrive in the digital marketplace by leveraging discounts, offers, and well-timed promotions.

The field visit proved to be a transformative experience, offering the trainees not just theoretical knowledge but tangible, hands-on insights. Observing how Kandakatla navigates the challenges of both offline and online markets, the trainees left with renewed enthusiasm and a deeper understanding of what it takes to succeed in e-commerce. 

The team at Kandakatla was equally welcoming, answering questions with patience and sharing valuable trade secrets that bridged the gap between textbook concepts and real-world business scenarios. This experience has undoubtedly enriched the trainees’ learning journey, preparing them to tackle the complexities of online retail with confidence.

As the day concluded, the trainees expressed heartfelt gratitude to the Kandakatla staff for their hospitality and openness. This visit was more than just a milestone—it was an eye-opening encounter that ignited a passion for mastering the art of e-commerce, setting the trainees on a path toward becoming proficient professionals ready to thrive in the digital economy.