The guest lecture to the Trainee Associate was organized at the Don Bosco Tech Society (Gurdaspur) center. Mr. Amratpal (Sales Executive, Sahib Furniture) who was invited to interact with trainees on January 27, 2020. He made the trainees clear about building a good relationship from the customer to a salesperson at first sight.

Mr. Amratpal, as he began to interact with the trainees, shared his vast experience of working in multiple retail industries. He spoke about the multiple channels in retail; retail planning, buying, merchandising, and visual merchandising. Pointing the finger out at the future of the industry he said, “There is and will be much demand for a sales person in both retail and marketing field.” He distinctly explained the role of a salesperson as handling the varied capacity of customers impressively. Mr. Amratpal also told the trainees the tactics to interact with the customer; from understanding their needs to meeting their demands. Changing the trend, he said doing business has shifted from window shopping to online. Towards the end of the discussion he said that the retail industry is unique. It requires the human aspect which is of prime importance.

At the end of the session Mr. Amratpal thanked the trainees for paying undivided attention to his shared session as he wished them best of luck in their future.