An exposure visit to understand Marketing Management for Trainee Associate
07 Dec 2019
Don Bosco Tech- Chitradurga organized exposure visit for Trainee Associate Domain on December 7, 2019. Mrs. Shruthi A B (Trainer, Retail Marketing) along with the trainees visited ‘Pai International Showroom’ in Chitradurga.
Mr. Nagaraj (Sales executive, Pai International Show Room) welcomed the trainees and started the session by introducing himself. He explained the requirements that are required to become a salesperson. He spoke about the essential points to be borne in mind while interacting with the customers, like the manner of greeting a customer, having good communication skills and facial expressions. Trainees felt that they received valuable information which will be helpful for their future career.
Mr. Lokesh showed different kinds of products like TV, Washing Machine, Refrigerator, Mixer, Oven, Iron Box, etc and showed the differences between products of different brands.
Mr. Lokesh moved on to the topic of Marketing Management. He explained about types of consumers, how to manage different types of consumers and what is the position of marketing area, how to motivate the customer to purchase a product, what is the difference between Warranty & guaranty, quality, and quantity, etc.
Trainees clarified their doubts related to the marketing field. The visit was most informative and it was ended with a vote of thanks by trainees.