On June 30, 2022, amidst the digital realm, Sabbavaram witnessed an electrifying virtual guest lecture on the transformative power of E-commerce and online shopping, led by the seasoned industry expert, Mr. K. Srinivas, Manager at Fashion Suits Private Limited. With a wealth of over 15 years in the retail domain, Mr. Srinivas captivated the audience with his profound insights into the ever-evolving landscape of online commerce.

The session transcended traditional boundaries, delving into the intricacies of online shopping, customer-centric strategies, and the seamless delivery processes that define modern retail. Drawing parallels between traditional and online business models, Mr. Srinivas shed light on the dynamic shifts in consumer behavior and the pivotal role of digital platforms in shaping the future of commerce.

Navigating through the digital maze, the lecture traversed the realms of digital marketing, unveiling the power of multi-channel strategies and the art of leveraging search engine dynamics. From elucidating the nuances of "push" and "pull" marketing tactics to decoding the profound impact of social media on consumer engagement, every aspect was brought to life through compelling real-world examples.

What truly set this session apart was its interactive nature, fostering a dynamic exchange of ideas between the students and the industry luminary. Through relatable anecdotes and practical insights, Mr. Srinivas seamlessly connected with the audience, making complex concepts accessible and engaging.

As the virtual curtains drew to a close, amidst a chorus of virtual applause, Mis. Adi Ramalaxmi extended a heartfelt vote of thanks, encapsulating the sentiment of gratitude and enrichment that lingered long after the event concluded. Indeed, the virtual guest lecture transcended geographical boundaries, leaving an indelible mark on all who had the privilege to attend.