On June 13, 2024, the Don Bosco Tech Society in Chandigarh hosted a highly insightful and engaging guest lecture on Business Marketing tailored for E-commerce Executive students. The session was conducted by Miss Milli and Miss Megha, esteemed consultants in the field of business marketing. This event garnered significant attention, with approximately 17 enthusiastic students and two dedicated trainers in attendance.

Miss Milli and Miss Megha captivated the audience with their in-depth exploration of essential marketing strategies, focusing on the dynamic roles of social media, search engine optimization (SEO), and content marketing in effectively reaching target audiences. They introduced the intriguing concept of "Customer Journey Mapping," demonstrating how businesses can strategically tailor their marketing efforts to align with various stages of the consumer decision-making process.

The speakers underscored the critical importance of brand management in establishing and maintaining a company's reputation. They showcased the power of data-driven decision-making in enhancing targeting accuracy, improving customer engagement, and boosting return on investment (ROI). Throughout the lecture, Miss Milli and Miss Megha provided detailed answers to the students' queries and shared valuable advice, emphasizing the necessity for continuous learning and adaptation in the ever-evolving marketing landscape.

The session concluded with the speakers encouraging students to pursue internships and real-world projects to gain practical experience, reinforcing the importance of hands-on learning. The event was not only highly informative but also deeply engaging, offering students a profound understanding of business marketing.

We extend our heartfelt gratitude to Miss Milli and Miss Megha for generously sharing their expertise and insights. Their dynamic presentation and practical advice have imparted invaluable knowledge to all attendees. We also thank everyone who participated and contributed to the success of this enlightening event.