On September 12th, 2024, the Jalandhar Centre hosted a highly anticipated guest lecture for E-Commerce Executive trainees, featuring the esteemed Mr. Maninder Kumar, a seasoned marketing professional with nearly a decade of experience, particularly in the direct RCM industry. Organized by domain trainer Miss Twinkle Leer, this event promised to be a goldmine of knowledge for students eager to dive deeper into the world of e-commerce.
With a dynamic and engaging style, Mr. Maninder captivated the audience right from the start. He began by unraveling the fascinating journey of e-commerce, taking the students through its humble beginnings to the present-day dominance of mobile commerce and omnichannel retail. His insights into the e-commerce supply chain and logistics systems were nothing short of enlightening, offering students a rare glimpse into the intricate workings behind successful online businesses.
The session delved into the latest trends that are currently shaping the digital marketplace, including the rise of social commerce, influencer marketing, and the critical role of personalization in driving customer engagement. Mr. Maninder also explored the groundbreaking use of AI in e-commerce, emphasizing how technology is transforming the way businesses interact with consumers. His forward-thinking approach revealed exciting future prospects, such as augmented reality shopping experiences, blockchain for supply chain management, and the increasing impact of voice commerce.
The lecture was attended by nearly 30 eager students and three dedicated trainers, all of whom left with actionable strategies and invaluable insights into the evolving landscape of e-commerce. Mr. Maninder's ability to bridge the past, present, and future of this dynamic industry made this session not only informative but also an inspiring experience for all who attended.
This guest lecture was a truly enriching event that left students feeling energized and equipped to navigate the ever-changing digital marketplace with confidence and creativity.