On the 16th of January, the Jalandhar Centre at Don Bosco Tech organized a dynamic guest lecture tailored for trainees in the E-Commerce domain. Mr. Harshdeep Singh, a seasoned Sales Executive with one year of valuable experience at "Dhaliwal Garments Store" in Nakodar, graciously shared his expertise and insights with the eager attendees.

The objective of the session was clear: to equip students with up-to-date knowledge on the ever-evolving landscape of E-Commerce, particularly focusing on digital marketing strategies, and to ignite their entrepreneurial spirit.

Mr. Singh commenced the lecture by introducing himself and delving into the fundamentals of the E-Commerce industry. He candidly discussed the various challenges and distractions inherent in starting a business venture, offering invaluable advice on overcoming these obstacles. Stressing the importance of sustainable growth amidst competitive pressures, he underscored the pivotal role of incubation centers and aggregators in fostering entrepreneurial development.

Moreover, Mr. Singh elucidated on the diverse avenues available for financing a business venture and elucidated the supportive role played by entities like the Entrepreneurship Development Cell (EDC). Drawing from his personal experiences in the field, he imparted practical skills aimed at enhancing customer engagement—a vital aspect for any budding entrepreneur.

In conclusion, the guest lecture proved to be an enriching experience for the trainees. Their enthusiasm was palpable as they absorbed the wealth of knowledge shared by Mr. Singh, recognizing its immense potential to shape their future endeavors in the dynamic world of E-Commerce.