On June 7, 2024, the Jalandhar Centre organized a captivating guest lecture for E-commerce executive trainees. Ms. Twinkle Leer, the domain trainer, invited Mr. Rajjan Kumar, a seasoned Sales Manager with nearly a decade of experience in the direct selling industry, to share his expertise.

The session was attended by approximately 25 students and three trainers, all eager to glean insights from Mr. Rajjan’s wealth of knowledge. He began with a fascinating overview of the evolution of E-commerce, tracing its journey from the early days of online transactions to the contemporary era dominated by mobile commerce and omnichannel retailing. He highlighted pivotal milestones, such as the launch of Amazon and eBay, and their transformative impact on business operations and consumer behavior.

Mr. Rajjan then delved into the current trends shaping the E-commerce landscape. He discussed the rise of social commerce and influencer marketing, the increasing importance of personalization, and the integration of AI-driven technologies. His emphasis on the need to adapt to changing consumer preferences and leverage emerging technologies provided the attendees with a clear roadmap to stay competitive in the digital marketplace.

Furthermore, Mr. Rajjan offered a forward-looking perspective on the future of E-commerce. He illuminated emerging trends like augmented reality shopping experiences, blockchain-based solutions for supply chain management, and the growing influence of voice commerce. His insights into these cutting-edge developments left the audience with a sense of excitement about the future possibilities in the field.

Overall, the guest lecture on E-commerce was a comprehensive exploration of the past, present, and future of online commerce. Attendees left with valuable knowledge and actionable strategies, equipped to navigate and thrive in the ever-evolving digital marketplace.