Don Bosco Tech Society ( DB Tech) Jalandhar center  organized a Guest Lecture for the trainees of E-Commerce domain on February 01, 2023. Ms. Jyoti was invited to deliver the information of the respective domain. Ms. Jyoti is working as E-commerce Virtual Assistant. The event started with the introduction. Mr. Robin, Trainer of E-Commerce introduced Ms. Jyoti to the students. The guest initiated the session with the briefing about E-commerce is Electronic Commerce, sharing business information, maintaining business relationships and conducting business transactions using computers connected to telecommunication network.

Electronic commerce, in general referred as e-commerce, is the tradeoff or simplification of trading in products or services using computer networks. Electronic commerce find many applications such as in mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems etc. In the current market of unlimited consumer consumption choices, the connecting points of light for ecommerce are to identify the customers, understand their media consumption habits, drive customers to the e-commerce website, captivate their attention, motivate them to dig a little deeper, encourage them to stay a little longer, inspire purchase of the product or service, generate incentive for repeat engagement and purchase and create seamless user experience from engagement to order fulfillment. One of the important applications is E-retailing or on-line retailing. It is the selling of goods from Business-to-Consumer through electronic stores that are designed using the electronic catalog and shopping cart model.

 Overall the session was very interesting, informative and encouraging.