A field visit organized by Don Bosco Tech Society, Jalandhar, on October 23, 2025, offered IT–Customer Care Executive trainees a remarkable opportunity to step into the real-world retail environment at the “Brand Be Like” store in Nakodar. The purpose of the visit was to immerse students in professional customer service practices and give them firsthand insight into how a modern retail business operates.

Upon reaching the store, the group was warmly greeted by the management and staff. They began by sharing the journey of the Brand Be Like franchise, its identity in the market, and its philosophy toward delivering meaningful customer experiences. This introduction helped students understand the significance of brand vision and customer trust in building long-term business relationships.

The trainees observed live interactions between sales personnel and customers, noting how each executive actively listened, assessed customer needs, and recommended suitable products with confidence and clarity. This real-time exposure enabled the students to witness how positive body language, product knowledge, and genuine engagement contribute to a satisfying customer experience.

During the session, trainers emphasized the importance of understanding product features and being able to clearly communicate specifications and benefits to customers. They also highlighted how effective communication, empathy, and practical problem-solving are essential skills in addressing customer concerns and building loyalty.

The trainees were further introduced to essential retail operations such as inventory tracking, billing processes, and the integration of digital tools in business management. The staff encouraged them to stay aligned with evolving industry practices, emerging customer expectations, and new technologies shaping the retail sector.

By the end of the visit, students expressed a renewed appreciation for the retail profession. The experience not only strengthened their theoretical understanding but also gave them the confidence to apply their learning in real situations. The visit proved to be educational, engaging, and professionally enriching, serving as a strong foundation for their future careers in customer service. Don Bosco Tech Society and the Brand Be Like team succeeded in delivering an inspirational and memorable learning experience worth sharing with the wider community.