On June 18, 2025, the Jalandhar Centre hosted a thought-provoking and enriching Alumni Guest Lecture for trainees from the E-Commerce domain. The session featured Miss Navjot Kaur, a recent alumna currently working as a Customer Handler at Good Finance Co., a finance firm based in Nurmahal. Despite having just two months of professional experience, Miss Kaur brought a fresh perspective, blending her newly acquired industry knowledge with real-world insights that resonated deeply with the trainees.

The session began with an engaging introduction to the E-Commerce landscape, where Miss Kaur outlined the core competencies and skills essential for thriving in the digital business environment. She spoke passionately about the dynamic nature of E-Commerce and how the industry offers endless opportunities for those willing to adapt, learn, and stay current with technological trends. Her words served as a strong motivational push for trainees, emphasizing that commitment and active participation are key to career growth.

Throughout her lecture, Miss Kaur provided a clear overview of various job roles within the E-Commerce sector, such as sales management, customer relations, and digital marketing. She focused particularly on the significance of customer relationship management, stressing how building long-term customer trust and satisfaction is fundamental to driving repeat sales and business growth.

One of the most intriguing parts of the session was her deep dive into contemporary marketing strategies. Miss Kaur explained how Influencer Marketing, Social Networking, and Multi-Channel E-Commerce have reshaped the way businesses reach their audiences. Her perspective on the importance of social media marketing offered valuable insights into how platforms like Instagram, Facebook, and LinkedIn are not just for socializing but are now crucial tools for business promotion and customer engagement.

The session concluded with an interactive question-and-answer round, where trainees actively participated and received practical answers and advice. Miss Kaur’s friendly and approachable manner made it easy for attendees to connect with her, resulting in a lively and meaningful exchange of ideas.

Overall, the Alumni Guest Lecture held on June 18 was an enlightening and memorable experience. It not only broadened the trainees' understanding of the E-Commerce industry but also showcased the success and growth possible through hard work and continuous learning. Miss Kaur’s visit served as a source of motivation, bridging the gap between academic training and the professional world in a truly impactful way.